Review: Ruby Q – Fashion Fever Music Pitch [2008]

Most bands wait until they make it big before they start their own clothing line, but don’t tell the shape-shifting quintet Ruby Q, as they’ve jumped the step and coincide their latest release with a line of new clothes.They also walk the musical tightrope with the grace necessary on the catwalk, letting everything hang loose on the 11-track Fashion Fever Music Pitch. Changing styles from track to track with a bold-faced cheekiness that makes it hard to tell if this collective is in on the joke or not, regardless how serious you take this shining example of hodgepodge, there’s no denying how talented this unit is. From the lifted crunchy guitars and booming bass from QOTSA heard on “Fever Pitch” to a rebellious “Fuck ‘N Roll” that single handedly offends every rock fan with its vitriolic lyrical roll call of rock ‘n roll royalty, and the piano and chanteuse-like vocals cooing on “Chocolate,” this slickly-produced journey through pop music 101 has enough musical money moments to help this band go beyond the boutique circuit and into a subset, as sizable as their grandiose musical output. SOS

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