Twisted Sister frontman Dee Snider stars in a new commercial for Stanley Steemer called “Rock ‘n Roll Carpet.”

Watch Snider in the 30 second spot below:

Dee Snider has kept himself incredibly busy in recent months. He was featured on last season’s Celebrity Apprentice, and released the autobiography Shut Up and Give Me the Mic, and the hard rockin’ show tunes album Dee Does Broadway. Currently in the works is a tour to support the new record. Dates to be announced soon.